Google doesn’t like AI content (or do they?)

Google doesn’t like AI content (or do they?)

Dec 22, 2023

“Google doesn’t like AI content.” 

If you’ve heard those words — or uttered them yourself — you’re not alone. In a post-ChatGPT world, people are worried about a glut of low quality, AI-generated content taking over the internet. 

In a sense, those are fair concerns — but only if your AI content actually is generic and repetitive.

Google likes helpful content, no matter who wrote it

Google and other search engines have always had the same goal: to reveal useful, high-quality information. 

In reality, Google doesn’t care whether a robot, a CEO, or an alien wrote your content. They only care if search results are helpful to the reader. That’s why they recently published guidelines on how to self-assess your content and make sure it puts people, not algorithms, first. 

These include questions like: 

  • Does your site have a primary purpose or focus? 

  • Do you have an intended audience that would find this content useful?

  • Did you decide to cover this topic mainly because you thought you'd get search traffic?

No matter how search algorithms change, content created for human readers remains valuable, while generic, low-quality content will continue to be deprioritized. 

The right AI tool creates useful content at scale

So, in a way, it’s true that Google doesn’t like some kinds of AI-generated content. For instance, publishing 500 blog posts, pumped straight out of ChatGPT, will certainly harm your rankings. 

That’s because Google loves content that’s detailed, grounded in expertise, and centers the reader, just like it always has. But it’s not easy to create that kind of content — and it’s nearly impossible on an enterprise scale. That’s where Optiversal comes in. 

Optiversal creates shopper-centric- content 

Optiversal isn’t an AI writing assistant — we’re a content platform that uses AI to drive ecommerce revenue. Our content is different from generic AI output in three crucial ways: 

1. Optiversal uncovers long tail keywords within customer data

Optiversal targets long tail keyword opportunities, which are more specific to product-related searches. These keywords typically represent higher purchase intent, and content targeting them is more helpful to the consumer.

We uncover these keywords by performing semantic analysis on real customer data, like product reviews, to uncover the descriptive words people are using to talk about your product. If multiple reviews describe a pair of leggings as ‘comfy,’ Optiversal knows ‘comfy leggings ‘is a keyword opportunity! 

2. Optiversal enriches content to be more helpful and detailed

We don’t publish barebones blog posts and landing pages. Every single piece of Optiversal content is enriched with detailed content that answers real consumer questions. 

We use separate, dedicated AI models to generate multiple types of ecommerce content, like footer copy, FAQs, and product descriptions. 

3. Optiversal speaks in your unique brand voice

In addition to being designed for ecommerce, our AI models are trained on your actual product catalog and brand voice. 

That means Optiversal’s content is accurate, high-quality, and differentiated. It’s the opposite of spammy, generic AI output — we know exactly what you sell, and how you talk. 

Try an AI-powered system that drives ecommerce revenue 

Great SEO strategy ultimately requires two ingredients: 

  1. Knowing what questions people are asking

  2. Creating content that answers those questions well

If you do both, Google doesn’t care that you’re using AI. In fact, AI makes it possible to do the above at scale. 

That’s why Optiversal’s content tends to improve ecommerce site rankings, traffic, conversions, and revenue — even as search algorithms evolve. Just ask our enterprise customers: 

  • A top beauty retailer gets 6% of their total site traffic from Optiversal Landing Pages

  • A top pet retailer saw increases of 15% - 25% in Click Through Rates from Google using Optiversal’s differentiated Product Content

  • A top electronics retailer drives 7% of site traffic from 55,000 live Optiversal pages, and 4X’ed blog traffic in eight months with Optiversal’s marketing content

Interested in how Optiversal can help you boost sales by capturing long tail search traffic? Request a demo to see us in action. 

Book a demo today