May 2, 2023
For countless shoppers, search engines are the easiest way to find the products they want. Retailers know this, but optimizing their websites for discoverability is challenging.
While some shoppers seek out specific brand or product names, many more simply search for natural, descriptive keywords like “comfy leggings.” These long-tail keywords typically signal strong purchase intent. Yet, unfortunately for merchants, they’re also harder to create content for.
Retailers can’t afford to lose those potential customers. Now, with Optiversal’s SEO capabilities, they no longer have to.
Optiversal is now offering AI-powered keyword research and SEO content generation. And the results of our dynamic, AI-powered content speak for themselves:
Over 25% of pages ranked in top 3 Google results
Over $147M of incremental revenue generated in 2023
Over 185,000 product listing pages published
Up to 25% more organic search traffic
Typical ROI between 20–50x
Optiversal’s AI Landing Pages find unique long-tail keywords and create content to help you rank
As mentioned, finding relevant long-tail keywords is a complex, technically sophisticated process. Even after those keywords are discovered, manually creating content to target them would still take countless hours.
Today, Optiversal solves both problems by combining semantic keyword research technology and proprietary generative AI models designed for ecommerce content.
This pairing helps enterprise retailers rank for entirely new keywords based on unique customer data. As a result, you capture site visits — and purchases — you weren’t getting before.
Dynamic product listing pages capture long-tail search traffic
Optiversal creates dynamic, SEO-friendly product listing pages at scale. We showcase products relevant to these long-tail keywords and enrich and update the pages to maximize their longevity and your ROI.
Step 1: Discover hidden keyword opportunities
Optiversal uses semantic analysis and natural language processing to analyze your unique product catalog, customer ratings, and customer reviews. What words and phrases do customers use over and over again?
This reveals high-intent, long-tail keywords, which your brand already has the products to rank for. Picture natural-language searches “comfy leggings” or “apartment size washing machine”. They just need the right content!
Step 2: Generate product listing pages to target each keyword
With our generative AI, Optiversal builds a listing page around each keyword, showcasing a relevant assortment of products.
Then, we enrich each page with:
Helpful product Q&As
Interlinked intro and footer copy
Relevant product and link carousels
Customer reviews mentioning the keyword, which nurture trust
Step 3: Continually optimize every page for conversions
Once Optiversal pages go live, we keep improving and updating them. This ensures every page remains accurate, relevant and helpful to customers, and optimized to drive traffic and conversions. Optiversal automatically:
Updates pricing information for accuracy
Replaces out-of-stock and out-of-season products
Removes or redirects pages cannibalizing each other
Generates more pages similar to those performing well.
Try Optiversal SEO to boost rankings, traffic, and revenue
When retailers rank for more long-tail keywords, they drive traffic, conversions, and revenue. But, discovering and targeting all of those keywords at scale simply isn’t possible without AI.
That’s why some of the world’s best retailers use Optiversal to:
Discover long-tail keyword opportunities relevant to their products
Publish high-quality content to target these keywords at scale
Capture traffic and revenue that grows organically over time
See what SEO by Optiversal can do for your eCommerce business. Request a demo today.