May, 2025
Swimwear SEO or How we found Long Torso’s in the Long Tail.
Summersalt is a fast-growing, innovative swimwear and resort wear brand known for high-quality products that make women feel confident. From data-backed swimsuits to resort-ready outfits, their styles resonate with shoppers looking for functionality and fashion.
In January 2024, Summersalt partnered with Optiversal to take their organic search performance to the next level. Their goal was simple: attract more customers, increase traffic, and own search results for niche and high-intent keywords.
Optiversal designed a program tailored to Summersalt’s needs. Using our AI-driven SEO technology, we created 3,210 landing pages focused on long-tail queries. These pages answered specific customer searches, ranging from “postpartum swimsuit” to “beach wedding guest dresses.”
What We Did
Optiversal optimized Summersalt’s entire SEO content workflow:
Keyword Research: We identified untapped long-tail opportunities with high purchase intent.
Page Production: We created AI-generated landing pages that seamlessly integrated with Summersalt’s site.
Content Maintenance: Pages are continually monitored and updated to stay relevant and competitive.
Reporting: Real-time insights allow Summersalt to see what’s working and where to improve.
This holistic approach ensured not just visibility but sustained performance in search rankings.
The Results
745 landing pages now rank in Google’s top 10.
These pages drive 35.8% of Summersalt’s organic traffic.
Optiversal is responsible for 38.9% of all organic impressions for the brand.
Winning the Long-Tail Game
Summersalt’s most popular queries demonstrate the power of long-tail SEO. Searches like “bikinis for small chest,” “luxury resort wear,” and “swimsuits for older women” might not have huge search volumes individually, but they represent highly specific and high-purchase-intent customers.
Optiversal helped Summersalt tap into this segments of search traffic. These long-tail queries now drive revenue and give Summersalt a competitive edge in crowded markets.
Seasonal Success
The program also shines during peak shopping seasons. For example, terms like “cruise wear for women” and “plus size resort wear” dominate search results during vacation-planning months. By tailoring content to seasonal demand, Summersalt captured shoppers actively looking to purchase.
What They’re Saying
“SEO has always been a complex and evolving challenge, but working with Optiversal has given us the structure and strategy we needed to make real progress. Their expertise in keyword research, content optimization, and ongoing maintenance has helped us improve our approach in ways we couldn’t have done alone. This program has been a game-changer for us.”
– CEO, Summersalt
“We love working with Summersalt. They’ve been an amazing partner. Watching their growth and being part of their SEO journey has been incredibly rewarding.”
– Lucas, Co-Founder, Optiversal
Why It Works
Summersalt didn’t just invest in SEO—they invested in a strategy that works. Optiversal’s targeted, data-driven approach unlocked a treasure trove of organic traffic. Together, we’ve built a scalable, high-performing SEO engine that continues to drive results.
The Bottom Line
With Optiversal, Summersalt is now a leader in swimwear and resort wear search. Long-tail SEO isn’t just about ranking—it’s about connecting with customers. This partnership proves that when you combine the right strategy with a great brand, the results can be transformational.