Product Updates
Product Updates
Product Updates
See all the things we've recently launched
See all the things we've recently launched
See all the things we've recently launched
Jan / Feb 2026
Jan / Feb 2026
Enhancement: Google Merchant Feed Updates
What it is: This update brings GMC enrichment feeds directly to the “Feeds” page of the portal, allowing users to download feed files and view detailed enrichment stats. It also introduces continuous seasonal enrichment to target timely trends such as St. Patrick’s Day or March Madness for a relevant product, and automatic disapproval mitigation for non-compliant content.
What it includes:
Continuous Seasonal Enrichment. Stay ahead of the (curve and the season). Our system now automatically identifies seasonal search trends specific to your industry and adds targeted content to your products. This ensures your listings are always optimized to attract high-intent seasonal searches and micro-holidays such as St. Patrick’s Day as trends shift.
Automatic Disapproval Mitigation. Keep your products live without the manual hassle. We now automatically detect products that have been disapproved for content reasons and rewrite them to meet compliance standards. For example, if a product title is flagged for making a strong benefit claim (like with dietary supplements), our system will intelligently soften the language so it can be approved and published quickly.
Enhanced Portal Integration. Your data is now more accessible than ever. Directly from your portal, you can now download active enrichment feeds, track your enrichment statistics, and view exactly which seasonal trends are currently actively applied to your catalog.
Use Cases:
A user needs to download and review their currently active enrichment feeds and seasonal trend statistics directly from the portal.
A product is disapproved by Google for content reasons, and the system automatically rewrites it to regain compliance without manual intervention.
A brand wants to automatically inject relevant, vertical-specific seasonal trends into their product content to capture shifting seasonal search traffic.
Why this matters: This update gives users full transparency and control over enriched product data. It proactively protects revenue by keeping products compliant and actively drives targeted seasonal traffic to product listings, all while making it easy to track performance within the portal.
ENHANCEMENT: Page Visibility & Performance Insights
What it is: A suite of improvements across the portal to enhance data clarity and tracking.
Users can now:
Track changes, audits, and updates at a glance through the new Page History view, which provides clear visibility into the actions taken on each page over time.
See a clearer, more consistent view of overall performance with updated metric displays. Instead of weekly breakdowns, pages now show Total (Google) impressions and Total visits.
Quickly filter pages and focus on specific content using the newly added keyword search support in both the Top Movers and Page Performance tabs.
Use Cases:
An SEO manager needs to track changes, audits, and updates made to a specific page over time.
A user wants a clear, top-level view of a page's overall performance metrics (total visits and impressions) without having to calculate weekly breakdowns.
A marketer needs to quickly filter the Top Movers or Page Performance tabs by a specific keyword to focus on targeted content.
Why this matters: These improvements drastically reduce the time it takes to analyze page performance. You now have a clearer, more consistent view of your metrics, an easily accessible audit trail for page updates, and the highly-requested ability to instantly filter performance data by specific keywords.
Enhancement: Google Merchant Feed Updates
What it is: This update brings GMC enrichment feeds directly to the “Feeds” page of the portal, allowing users to download feed files and view detailed enrichment stats. It also introduces continuous seasonal enrichment to target timely trends such as St. Patrick’s Day or March Madness for a relevant product, and automatic disapproval mitigation for non-compliant content.
What it includes:
Continuous Seasonal Enrichment. Stay ahead of the (curve and the season). Our system now automatically identifies seasonal search trends specific to your industry and adds targeted content to your products. This ensures your listings are always optimized to attract high-intent seasonal searches and micro-holidays such as St. Patrick’s Day as trends shift.
Automatic Disapproval Mitigation. Keep your products live without the manual hassle. We now automatically detect products that have been disapproved for content reasons and rewrite them to meet compliance standards. For example, if a product title is flagged for making a strong benefit claim (like with dietary supplements), our system will intelligently soften the language so it can be approved and published quickly.
Enhanced Portal Integration. Your data is now more accessible than ever. Directly from your portal, you can now download active enrichment feeds, track your enrichment statistics, and view exactly which seasonal trends are currently actively applied to your catalog.
Use Cases:
A user needs to download and review their currently active enrichment feeds and seasonal trend statistics directly from the portal.
A product is disapproved by Google for content reasons, and the system automatically rewrites it to regain compliance without manual intervention.
A brand wants to automatically inject relevant, vertical-specific seasonal trends into their product content to capture shifting seasonal search traffic.
Why this matters: This update gives users full transparency and control over enriched product data. It proactively protects revenue by keeping products compliant and actively drives targeted seasonal traffic to product listings, all while making it easy to track performance within the portal.
ENHANCEMENT: Page Visibility & Performance Insights
What it is: A suite of improvements across the portal to enhance data clarity and tracking.
Users can now:
Track changes, audits, and updates at a glance through the new Page History view, which provides clear visibility into the actions taken on each page over time.
See a clearer, more consistent view of overall performance with updated metric displays. Instead of weekly breakdowns, pages now show Total (Google) impressions and Total visits.
Quickly filter pages and focus on specific content using the newly added keyword search support in both the Top Movers and Page Performance tabs.
Use Cases:
An SEO manager needs to track changes, audits, and updates made to a specific page over time.
A user wants a clear, top-level view of a page's overall performance metrics (total visits and impressions) without having to calculate weekly breakdowns.
A marketer needs to quickly filter the Top Movers or Page Performance tabs by a specific keyword to focus on targeted content.
Why this matters: These improvements drastically reduce the time it takes to analyze page performance. You now have a clearer, more consistent view of your metrics, an easily accessible audit trail for page updates, and the highly-requested ability to instantly filter performance data by specific keywords.
December 2025
December 2025
New: WYSIWYG Page Editor for Full Layout Control
We launched a new WYSIWYG page editor that lets brands fully control page layout and content formats without engineering help.
What’s new
Flexible layout control using modular components
Rich text editing for on-page copy (formatting, links, structured sections)
Support for a wide range of content formats (product modules, headings, text blocks, FAQs, and more)
Add custom assets to support brand storytelling and promotional moments
Move faster on high-traffic page optimization to improve conversion
Common use cases
Build custom content campaigns on top of your best-performing pages
Refresh seasonal creative and messaging without rebuilding a page
Improve conversion by updating the above-the-fold experience, structure, and calls to action
We launched a new WYSIWYG page editor that lets brands fully control page layout and content formats without engineering help.
What’s new
Flexible layout control using modular components
Rich text editing for on-page copy (formatting, links, structured sections)
Support for a wide range of content formats (product modules, headings, text blocks, FAQs, and more)
Add custom assets to support brand storytelling and promotional moments
Move faster on high-traffic page optimization to improve conversion
Common use cases
Build custom content campaigns on top of your best-performing pages
Refresh seasonal creative and messaging without rebuilding a page
Improve conversion by updating the above-the-fold experience, structure, and calls to action
New: Top Movers
Top Movers highlights the pages that contribute most to program performance, so you can stop guessing where to spend time.
What you get
Top Performing Pages: the biggest drivers right now
Accelerating Pages: pages with the largest gains vs the previous period
Decelerating Pages: pages that are slipping, so you can diagnose and fix fast
Built for how teams actually report
Toggle by Views, Impressions, or Conversions
Switch between Weekly and Monthly to match your reporting cadence
Jump into Details to go from insight to action quickly
Use cases
Double down on pages that are already working (and scale the pattern)
Catch drops early before they show up in revenue reporting
Prioritize optimization work based on impact, not instinct
New: Top Movers
Top Movers highlights the pages that contribute most to program performance, so you can stop guessing where to spend time.
What you get
Top Performing Pages: the biggest drivers right now
Accelerating Pages: pages with the largest gains vs the previous period
Decelerating Pages: pages that are slipping, so you can diagnose and fix fast
Built for how teams actually report
Toggle by Views, Impressions, or Conversions
Switch between Weekly and Monthly to match your reporting cadence
Jump into Details to go from insight to action quickly
Use cases
Double down on pages that are already working (and scale the pattern)
Catch drops early before they show up in revenue reporting
Prioritize optimization work based on impact, not instinct
New: Performance Views for Pages and Programs
We launched new Performance Views that make it easy to understand results across Optiversal, whether you’re drilling into a single high-impact page or reviewing your full program.
Page Performance View
A dedicated dashboard for any individual page, built to answer: what changed, why, and what to do next.
Includes
Core commerce metrics: revenue, orders, conversion rate, AOV
Traffic and visibility signals: total traffic, organic traffic, Google impressions, average position
Behavioral and efficiency signals: product CTR, conversion efficiency
Trend charts across traffic, impressions, Google position, AI traffic, and sales velocity
A built-in performance analysis summary for fast takeaways
Program Performance View
A rollup view across all pages in a program so you can quickly see overall direction and what is driving it.
Includes
Program-wide trends for traffic, revenue, orders, and AOV
Visibility trends like Google position and impressions
AI traffic growth over time
Conversion efficiency trends (product CTR vs conversion rate)
Top product categories to highlight revenue drivers
Why this matters
Move faster from reporting to action by pairing visibility, traffic, and revenue in one place
Identify what’s compounding across the program, not just what spiked last week
Prioritize optimization based on impact: which pages and categories drive real outcomes
New: Performance Views for Pages and Programs
We launched new Performance Views that make it easy to understand results across Optiversal, whether you’re drilling into a single high-impact page or reviewing your full program.
Page Performance View
A dedicated dashboard for any individual page, built to answer: what changed, why, and what to do next.
Includes
Core commerce metrics: revenue, orders, conversion rate, AOV
Traffic and visibility signals: total traffic, organic traffic, Google impressions, average position
Behavioral and efficiency signals: product CTR, conversion efficiency
Trend charts across traffic, impressions, Google position, AI traffic, and sales velocity
A built-in performance analysis summary for fast takeaways
Program Performance View
A rollup view across all pages in a program so you can quickly see overall direction and what is driving it.
Includes
Program-wide trends for traffic, revenue, orders, and AOV
Visibility trends like Google position and impressions
AI traffic growth over time
Conversion efficiency trends (product CTR vs conversion rate)
Top product categories to highlight revenue drivers
Why this matters
Move faster from reporting to action by pairing visibility, traffic, and revenue in one place
Identify what’s compounding across the program, not just what spiked last week
Prioritize optimization based on impact: which pages and categories drive real outcomes
New: WYSIWYG Page Editor for Full Layout Control
We launched a new WYSIWYG page editor that lets brands fully control page layout and content formats without engineering help.
What’s new
Flexible layout control using modular components
Rich text editing for on-page copy (formatting, links, structured sections)
Support for a wide range of content formats (product modules, headings, text blocks, FAQs, and more)
Add custom assets to support brand storytelling and promotional moments
Move faster on high-traffic page optimization to improve conversion
Common use cases
Build custom content campaigns on top of your best-performing pages
Refresh seasonal creative and messaging without rebuilding a page
Improve conversion by updating the above-the-fold experience, structure, and calls to action
New: Top Movers
Top Movers highlights the pages that contribute most to program performance, so you can stop guessing where to spend time.
What you get
Top Performing Pages: the biggest drivers right now
Accelerating Pages: pages with the largest gains vs the previous period
Decelerating Pages: pages that are slipping, so you can diagnose and fix fast
Built for how teams actually report
Toggle by Views, Impressions, or Conversions
Switch between Weekly and Monthly to match your reporting cadence
Jump into Details to go from insight to action quickly
Use cases
Double down on pages that are already working (and scale the pattern)
Catch drops early before they show up in revenue reporting
Prioritize optimization work based on impact, not instinct
New: Performance Views for Pages and Programs
We launched new Performance Views that make it easy to understand results across Optiversal, whether you’re drilling into a single high-impact page or reviewing your full program.
Page Performance View
A dedicated dashboard for any individual page, built to answer: what changed, why, and what to do next.
Includes
Core commerce metrics: revenue, orders, conversion rate, AOV
Traffic and visibility signals: total traffic, organic traffic, Google impressions, average position
Behavioral and efficiency signals: product CTR, conversion efficiency
Trend charts across traffic, impressions, Google position, AI traffic, and sales velocity
A built-in performance analysis summary for fast takeaways
Program Performance View
A rollup view across all pages in a program so you can quickly see overall direction and what is driving it.
Includes
Program-wide trends for traffic, revenue, orders, and AOV
Visibility trends like Google position and impressions
AI traffic growth over time
Conversion efficiency trends (product CTR vs conversion rate)
Top product categories to highlight revenue drivers
Why this matters
Move faster from reporting to action by pairing visibility, traffic, and revenue in one place
Identify what’s compounding across the program, not just what spiked last week
Prioritize optimization based on impact: which pages and categories drive real outcomes
November 2025
November 2025
Introducing the ChatGPT Visibility Dashboard
AI search is changing how people discover products. ChatGPT, Gemini, and Google AI Overviews now answer millions of shopping questions every day. For most brands, this new surface is a black box. You do not know which products get mentioned, how your brand is described, or which categories you actually win.
Today we are changing that.
We are excited to introduce the AI Visibility Dashboard. It is the first analytics product that shows how your brand, products, and categories appear across AI generated answers for real shopping queries.
Built for commerce
The dashboard goes deeper than brand mentions. It shows:
• How your brand is cited in unbranded shopping prompts
• Which products and categories drive visibility
• Sentiment around your brand
• Where AI models pull information from
• How you compare across ChatGPT, Gemini, and AI Overviews
Everything is mapped back to your SKUs and categories so the insights tie directly to revenue.
How it works
We monitor hundreds of thousands of unbranded prompts across tens of thousands of product types. We extract brands, products, sentiment, and citations from AI answers and convert everything into clean, structured reporting.
From insight to action
The dashboard also recommends what to fix.
You get LLM optimized product copy, category content, and new landing pages for categories where you are not leading.
Available now
The expanded version will launch inside the Optiversal Portal in December.
Introducing the ChatGPT Visibility Dashboard
AI search is changing how people discover products. ChatGPT, Gemini, and Google AI Overviews now answer millions of shopping questions every day. For most brands, this new surface is a black box. You do not know which products get mentioned, how your brand is described, or which categories you actually win.
Today we are changing that.
We are excited to introduce the AI Visibility Dashboard. It is the first analytics product that shows how your brand, products, and categories appear across AI generated answers for real shopping queries.
Built for commerce
The dashboard goes deeper than brand mentions. It shows:
• How your brand is cited in unbranded shopping prompts
• Which products and categories drive visibility
• Sentiment around your brand
• Where AI models pull information from
• How you compare across ChatGPT, Gemini, and AI Overviews
Everything is mapped back to your SKUs and categories so the insights tie directly to revenue.
How it works
We monitor hundreds of thousands of unbranded prompts across tens of thousands of product types. We extract brands, products, sentiment, and citations from AI answers and convert everything into clean, structured reporting.
From insight to action
The dashboard also recommends what to fix.
You get LLM optimized product copy, category content, and new landing pages for categories where you are not leading.
Available now
The expanded version will launch inside the Optiversal Portal in December.
October 2025
October 2025
Optiversal Launches ChatGPT Apps for Retailers
OpenAI just launched a new platform that lets people connect directly with Apps inside ChatGPT. Starting today, Optiversal can help retailers build those Apps.
For the first time, brands can connect directly with shoppers inside ChatGPT, turning product discovery into a conversation.
Why This Matters
ChatGPT is becoming a place where consumers go to explore, compare, and make purchase decisions. Now, retailers and brands can meet them there.
Optiversal now offers a turn-key solution. We automatically set up your MCP server and product enrichment, so you don’t need any development resources on your side. We handle everything end to end: connecting your catalog, enriching your data, and launching your ChatGPT App so you can start receiving highly qualified traffic from ChatGPT.
First Use Cases
Conversational product recommendations
New product releases directly from your brand
Shop for promotions and deals in real time
How to Get Started
Join our early access program or book a short demo. Optiversal can have your ChatGPT App ready before the platform opens to the public.
Optiversal Launches ChatGPT Apps for Retailers
OpenAI just launched a new platform that lets people connect directly with Apps inside ChatGPT. Starting today, Optiversal can help retailers build those Apps.
For the first time, brands can connect directly with shoppers inside ChatGPT, turning product discovery into a conversation.
Why This Matters
ChatGPT is becoming a place where consumers go to explore, compare, and make purchase decisions. Now, retailers and brands can meet them there.
Optiversal now offers a turn-key solution. We automatically set up your MCP server and product enrichment, so you don’t need any development resources on your side. We handle everything end to end: connecting your catalog, enriching your data, and launching your ChatGPT App so you can start receiving highly qualified traffic from ChatGPT.
First Use Cases
Conversational product recommendations
New product releases directly from your brand
Shop for promotions and deals in real time
How to Get Started
Join our early access program or book a short demo. Optiversal can have your ChatGPT App ready before the platform opens to the public.
August 2025
August 2025
Amazon Catalog Enrichment
We’ve rolled out a few powerful updates to help you get even more value from Optiversal:
Amazon Catalog Enrichment
You can now enrich your Amazon product feeds with optimized titles, descriptions, attributes and A+ Content. This helps your products rank better, stand out and convert more effectively on Amazon.
We’ve rolled out a few powerful updates to help you get even more value from Optiversal:
Amazon Catalog Enrichment
You can now enrich your Amazon product feeds with optimized titles, descriptions, attributes and A+ Content. This helps your products rank better, stand out and convert more effectively on Amazon.
New Analytics Dashboard
See how your Optiversal pages are performing in real time. Track traffic, revenue, and orders by page to understand exactly what’s driving results.
New Integrations
Optiversal now connects with Shopline, Shopper Approved, and Zentail, making it easier to plug into your existing eCommerce stack.
Amazon Catalog Enrichment
We’ve rolled out a few powerful updates to help you get even more value from Optiversal:
Amazon Catalog Enrichment
You can now enrich your Amazon product feeds with optimized titles, descriptions, attributes and A+ Content. This helps your products rank better, stand out and convert more effectively on Amazon.
New Analytics Dashboard
See how your Optiversal pages are performing in real time. Track traffic, revenue, and orders by page to understand exactly what’s driving results.
New Integrations
Optiversal now connects with Shopline, Shopper Approved, and Zentail, making it easier to plug into your existing eCommerce stack.
June 2025
June 2025
AI Overviews Tracking and Link Updates
Here’s what’s new in Optiversal this month to help you drive more traffic, improve product visibility, and make smarter decisions faster.
AI Overview Tracking
You can now see exactly which Optiversal pages are being mentioned in Google’s AI-generated summaries at the top of search results. This gives you a clearer picture of how your content is performing in the new AI-driven search landscape.
Here’s what’s new in Optiversal this month to help you drive more traffic, improve product visibility, and make smarter decisions faster.
AI Overview Tracking
You can now see exactly which Optiversal pages are being mentioned in Google’s AI-generated summaries at the top of search results. This gives you a clearer picture of how your content is performing in the new AI-driven search landscape.
Featured Collections
Now you can showcase seasonal or high-performing product collections directly on Optiversal pages or push them to your core site through the API. It’s an easy way to get those pages ranking faster and driving traffic when demand is highest.
Cross-Site Related Links
If you manage multiple sites or brands, you can now link across them. This means you can guide customers to the most relevant pages—even if they’re on a different domain—so you capture more traffic and make the most of what you already have.
AI Overviews Tracking and Link Updates
Here’s what’s new in Optiversal this month to help you drive more traffic, improve product visibility, and make smarter decisions faster.
AI Overview Tracking
You can now see exactly which Optiversal pages are being mentioned in Google’s AI-generated summaries at the top of search results. This gives you a clearer picture of how your content is performing in the new AI-driven search landscape.
Featured Collections
Now you can showcase seasonal or high-performing product collections directly on Optiversal pages or push them to your core site through the API. It’s an easy way to get those pages ranking faster and driving traffic when demand is highest.
Cross-Site Related Links
If you manage multiple sites or brands, you can now link across them. This means you can guide customers to the most relevant pages—even if they’re on a different domain—so you capture more traffic and make the most of what you already have.
May 2025
May 2025
New: Local Pages
We’re excited to launch Local Pages—a turnkey solution to capture “near me” and city-specific search demand. Automatically create store-specific landing pages that highlight real-time inventory, local reviews, and essential store information for every location.
We’re excited to launch Local Pages—a turnkey solution to capture “near me” and city-specific search demand. Automatically create store-specific landing pages that highlight real-time inventory, local reviews, and essential store information for every location.
Key features:
• Real-time inventory integration
• SEO-optimized for local searches
• Displays hours, directions, and contact info
Key features:
• Real-time inventory integration
• SEO-optimized for local searches
• Displays hours, directions, and contact info
New: Local Pages
We’re excited to launch Local Pages—a turnkey solution to capture “near me” and city-specific search demand. Automatically create store-specific landing pages that highlight real-time inventory, local reviews, and essential store information for every location.
Key features:
• Real-time inventory integration
• SEO-optimized for local searches
• Displays hours, directions, and contact info
April 2025
April 2025
Enrichment API
Supercharge your product data with our new Enrichment API. Effortlessly enrich your product feed with missing attributes, optimized descriptions, and up-to-date specs—helping you boost conversions on both site and ad channels.
Key Features
Automated attribute enrichment
SEO-friendly content generation
Seamless integration with Google Merchant Feed
Supercharge your product data with our new Enrichment API. Effortlessly enrich your product feed with missing attributes, optimized descriptions, and up-to-date specs—helping you boost conversions on both site and ad channels.
Key Features
Automated attribute enrichment
SEO-friendly content generation
Seamless integration with Google Merchant Feed
Enrichment API
Supercharge your product data with our new Enrichment API. Effortlessly enrich your product feed with missing attributes, optimized descriptions, and up-to-date specs—helping you boost conversions on both site and ad channels.
Key Features
Automated attribute enrichment
SEO-friendly content generation
Seamless integration with Google Merchant Feed
March 2025
March 2025
Multi-Collection Template
Unlock new merchandising flexibility with our Multi-Collection Template. Feature multiple curated product collections on a single, conversion-focused page, making it easier for shoppers to explore and discover what matters most.
Key Features:
Highlight several collections at once
Customizable for brand and campaign needs
Designed to maximize engagement and sales
Unlock new merchandising flexibility with our Multi-Collection Template. Feature multiple curated product collections on a single, conversion-focused page, making it easier for shoppers to explore and discover what matters most.
Key Features:
Highlight several collections at once
Customizable for brand and campaign needs
Designed to maximize engagement and sales
Multi-Collection Template
Unlock new merchandising flexibility with our Multi-Collection Template. Feature multiple curated product collections on a single, conversion-focused page, making it easier for shoppers to explore and discover what matters most.
Key Features:
Highlight several collections at once
Customizable for brand and campaign needs
Designed to maximize engagement and sales