Enrich your catalog
Make every product listing match how people actually search.
Most catalogs describe products the way the business thinks about them, not the way customers search. Optiversal rewrites your product content to match real, natural-language search, lifting both your organic product pages and your paid and marketplace feeds, Google today, and increasingly OpenAI, Meta, and Amazon, all from a single source of truth.
Sur La Table grew Shopping clicks 32% with enriched product data
A real product listing before and after Optiversal enrichment, rewritten to match how customers actually search.
The catalog gap
Your products are missing most of what shoppers search for.
Around 70% of the attributes customers search on are missing from the typical catalog. The products look fine, they’re just described in business language, not the way people actually search.
70%
of searchable attributes missing across your catalog
100%
of products analyzed, not a sample
Daye Midi Dress
SKU 4471-RED · Dresses
IN YOUR CATALOG
✓
Color
· Red
✓
Material
· Satin
✓
Length
· Midi
✓
Price
· $139
+
Occasion: wedding guest
18,200/mo
+
Season: winter
9,900/mo
+
Sleeve: long sleeve
6,400/mo
+
Neckline: off the shoulder
5,100/mo
+
Dress code: black tie
4,800/mo
+
Fit: true to size
3,300/mo
Every missing attribute is a search you can’t match today. Optiversal finds them across your entire catalog, sized by real demand, so you know exactly what to fix first.
Before & after
From a listing nobody finds, to one that sells.
Same product, same image. Optiversal rewrites the title, description, and attributes to match how people search, so the listing finally shows up and converts.
WHAT OPTIVERSAL ADDS
Search-rich titles
Titles built from the terms shoppers actually type, like “cotton cardigan, button up in yellow.”
Variant attributes
Color, size, and style variants surfaced and tagged, so every variation is findable.
Product highlights
The details that drive decisions, pulled out as scannable highlights and bullet attributes.
Custom labels
Feed labels like “best sellers” and “spring collection” for smarter bidding and grouping.
The same enriched data flows everywhere the product appears, your site, Google, and beyond, from one update.
One catalog, every channel
ONE ENRICHMENT, OPTIMIZED ACROSS
On-Site
your website
Shopping & search
Meta
social commerce
OpenAI
AI shopping
Amazon
marketplaces
Organic
Your product pages, enriched to rank and convert.
Paid feeds
Shopping and social feeds, built to the spec each platform rewards.
AI & marketplaces
Structured for the answer engines and marketplaces shoppers use next.
Always current
Enriched once isn’t enough. It has to stay current.
How people search changes by the day and by the season. Optiversal keeps your catalog matched to demand as it shifts, automatically, so your products are always described for how people search right now.
THE SAME PRODUCT, RE-ENRICHED ALL YEAR
Pavé Heart Pendant Necklace
One product · re-framed as demand shifts
FEB
VALENTINE’S
Romantic gift for her
“valentine’s necklace for girlfriend”
MAY
MOTHER’S DAY
Heartfelt gift for mom
“mother’s day necklace from daughter”
JUN
GRADUATION
Keepsake grad gift
“graduation gift necklace for her”
DEC
HOLIDAY
Christmas gift under the tree
“christmas necklace gift for wife”
RUNNING EVERY DAY
And it doesn’t wait for the calendar. It updates daily.
Seasons are predictable. Trends aren’t. Optiversal re-checks your catalog against live search every day, catching new terms, spelling shifts, and breakout trends the moment they appear, so you capture demand while it’s rising, not weeks after.
Re-checked daily against live search trends
Breakout trends caught early while demand is still rising
Zero manual upkeep no quarterly re-tagging projects
Your competitors write product content once and move on. Optiversal keeps yours matched to demand every day and every season, automatically.
Proof
Better data. Better performance on every channel.
Enriching product content lifts the channels that matter most. Here’s what it did for retailers on Google Shopping.
+32%
Men’s Wearhouse
MERCHANT FEED
Improved clicks and conversions 12.5% with Merchant Feed Enrichment.
+12.5%
MORE CONVERSIONS
MORE CLICKS
MORE IMPRESSIONS
CONVERSION VALUE
COST PER CLICK
Adorama
MERCHANT FEED
Increased ROAS almost 9% with Merchant Feed Enrichment.
+8.7%
HIGHER ROAS
CONVERSION VALUE
MORE CONVERSIONS
MORE CLICKS
COST PER CLICK
More clicks and conversions, at a lower cost per click, from the catalog you already have.
The lift
Point us at your catalog. We handle the rest.
No re-tagging marathons, no new headcount, no replatforming. Optiversal connects to the catalog and feeds you already have, and runs itself from there.
Your team
3 simple steps
✓
Connect your catalog & feeds
✓
Set your brand voice & guardrails
✓
Approve what goes live
Optiversal’s agents
Everything else, automated
◆
Find the attributes shoppers search for
◆
Rewrite titles, descriptions & attributes
◆
Optimize a version for each channel
◆
Publish to your site, Google & marketplaces
◆
Re-enrich for seasons & occasions
◆
Re-check against live search daily
◆
Catch breakout trends as they emerge
◆
Keep every channel’s feed in sync
◆
Monitor & optimize performance
Live in weeks
Not a quarter-long content overhaul of your catalog.
Works with your stack
Connects to your existing PIM, catalog, and feed setup.
No replatforming
Nothing to rip out. Your data stays yours, just better.
All the output of a dedicated catalog team. None of the overhead.
Get started
Run a free audit and we’ll show you the attributes your products are missing, the searches you’re not matching, and the lift waiting in the catalog you already have. No prep, no obligation.
Automated content for revenue growth from AI Search.
SOC 2 Type 2 compliant · Integrates with all major commerce platforms.