New
Global Product Taxonomy: Make Your Product Data More Relevant to Shopper Demand
Your product taxonomy should reflect the details shoppers actually care about, which can vary significantly by product category and use case.
Optiversal is expanding its Global Product Taxonomy approach to identify valuable attributes using shopper demand signals.
For example, someone looking for a sofa that works in a small apartment with a dog may care about dimensions, scratch resistance, washable covers, and stain resistance.
The goal is to give every product a more complete, accurate description that helps shoppers and AI understand what makes it the right fit.
This approach is designed to help retailers:
Identify valuable product attributes based on how shoppers search.
Discover missing information across different product categories.
Prioritize attributes that support more relevant search results and recommendations.
Build richer product data to power feeds, product content, landing pages, FAQs, and on-site discovery.
