Enhancement
Google Merchant Center (GMC) Enrichment Feeds
GMC enrichment feeds arrive in the Feeds page, with continuous seasonal enrichment and automatic disapproval mitigation.
This brings GMC enrichment feeds directly to the Feeds page — download feed files and view detailed enrichment stats. Currently applicable to full/continuous enrichment customers.
What’s included:
Continuous seasonal enrichment — auto-adds targeted content for seasonal trends and micro-holidays as they shift
Automatic disapproval mitigation — detects content-disapproved products and rewrites them to meet compliance (e.g., softening a flagged supplement claim)
Enhanced portal integration — download feeds, track stats, and see which seasonal trends are applied
Full transparency and control over enriched data — protecting revenue by keeping products compliant while driving targeted seasonal traffic, all tracked in the portal.
