New
Product Comparison Pages
Comparison pages bring AI-style product comparisons directly to your site, helping shoppers evaluate key differences and buy confidently within your trusted commerce experience.
Shoppers are increasingly asking ChatGPT and other AI platforms to compare products before they buy. Now you can bring that same comparison experience directly to your site.
The new Comparison template presents relevant products side by side, helping shoppers quickly understand differences in features, benefits, specifications, use cases, and price.
Instead of allowing an AI platform or third-party publisher to own the comparison, retailers can now provide the answer within their own trusted commerce experience.
Ways it helps:
Capture high-intent searches such as “Product A vs. Product B”
Make complex product differences easier to understand
Help shoppers choose the right product with greater confidence
Create structured, comparison-rich content that is useful to both humans and AI crawlers
Keep shoppers on your site during a critical stage of the decision journey
