New eBook · 2026 Edition
70%
of online searches are now four or more words
60%
of shoppers use generative AI during their buying journey
20%
of 2025 holiday online sales were influenced by AI
Why this matters now
Shoppers describe exactly what they want in full sentences and expect a precise answer back. Search engines and AI agents parse your catalog for deep context to match that specific intent.
If your product data is missing or treats every shopper the same, AI will skip your catalog, and you’ll miss the highest-intent searches of the year.
2019
“gifts”
2023
“cozy gift ideas”
2026
“a cozy gift for my wife under $100”
Inside the playbook
Five ways to automate your holiday catalog prep
A practical blueprint you can put to work before Black Friday.
1
Enrich your Merchant Center feed
Fill attribute gaps with the conversational, seasonal, and micro-holiday tags that drive visibility and maximize your Q4 ad spend.
2
Build long-tail landing pages at scale
Capture hyper-specific gift queries with dedicated, crawlable pages indexed long before Black Friday.
3
Expand hub-and-spoke campaigns
Turn a single seasonal theme into dozens of high-intent, interconnected landing pages automatically.
4
Personalize your PDPs to the shopper
Dynamically adjust product copy to match the persona, seasonal mood, and specific intent of each visitor.
5
Turn PDPs into your best ad extension
Create self-optimizing pages that match the exact promise of the ad clicked, keeping momentum high.
Prepare your catalog before shoppers arrive.
Get the free Holiday 2026 AI Playbook and put your catalog to work before the season’s highest-intent searches begin.
