THE OPTIVERSAL TRADE-UP PROGRAM
Feed enrichment was the right strategy, but most tools stop at basic field mapping. Trade up to a proven, comprehensive solution: better coverage, deeper attributes, daily refreshes, and a feed that stays as fresh as your inventory.
TRUSTED BY RETAILERS RUNNING FEED ENRICHMENT WHO WANTED MORE FROM IT
Feedonomics
DataFeedWatch
Productsup
Channable
GoDataFeed
Sales Layer
Homegrown scripts
THE TRADE-UP OFFER
⇄
Contract Trade-Up
Still under contract with your current tool? No problem. Start now and only pay Optiversal in full once your existing contract ends.
⤴
Migration Trade-Up
We bring over your existing feed rules, mappings, and category logic at no cost. You already put in the work. We build on it instead of starting over.
▲
Performance Trade-Up
Test on a slice of your catalog first. See real, measurable lift before you commit to anything more.
WHY TEAMS ARE TRADING UP
01
From basic field mapping to real coverage
Most tools handle title, description, and a few core attributes. Optiversal fills the fields that move match rate: breadcrumb depth, material, pattern, product highlights, and product detail. The ones sitting empty in most feeds today.
02
From static rules to daily enrichment
A rule set from two years ago doesn’t know what’s trending this week. Optiversal enriches your feed daily, so it reflects current demand, not an old rule.
03
From manual seasonal setup to built-in timing
Back to School, Black Friday, Valentine’s Day, and hundreds of smaller moments. Optiversal has seasonal and micro-holiday context built in, so it’s never a manual project.
04
From keyword matching to conversational relevance
People search in full sentences now, across Google, AI Overviews, and newer AI shopping surfaces. Basic attribute mapping wasn’t built for that. Optiversal was.
05
From quarterly testing to testing in days
Changing a rule usually means a dev ticket and a release cycle. With Optiversal, you test, learn, and ship in days, not quarters.
THE TRADE-UP MATH
Average lift from live customer test windows.
CLICKS & CONVERSIONS
CONVERSION VALUE
COST PER CLICK
ROAS
SEE IT BEFORE YOU SWITCH
Before you commit, we run a Feed Quality Scorecard against your live feed. It shows you, in your own data, how much room there is to grow.
→
Overall feed health around 42.7%, well below the 85%+ benchmark
→
Rich content fields like product highlights and product detail sitting at 0%
→
Material and pattern attributes often unfilled
→
Category classification that’s technically valid but too broad to compete
→
Conversational and keyword enrichment left completely on the table
FEED QUALITY SCORECARD
Sample audit, live feed
42.7%
Product highlights
0%
Product detail
0%
Material
34%
Pattern
8%
Category depth
88%
Conversational enrichment
0%
✓
Healthy benchmark: 85%+ across every field
HOW THE TRADE-UP WORKS
1
Share your feed
Send us a sample or grant read access to what’s running today. Takes minutes.
2
Get your free audit
We show you exactly where the opportunity is, field by field, and size out the revenue impact.
3
Run a test window
We enrich a slice of your catalog alongside what you already have running. No implementation lift, no disruption to live campaigns.
4
Trade up & ride the gains
Once you see the lift, we handle the full migration, including rules, mappings, and category logic, timed around your contract.
Free audit. No implementation required. Real lift measured before you switch.
COMMON QUESTIONS
We’re still under contract with our current provider.
That’s exactly what this program is built for. Start the audit and test window now, and you only pay Optiversal in full once your current contract wraps up.
We already built out our feed rules and mappings.
Good. We bring all of it over. Nothing gets thrown away; we build more on top of it.
We don’t have engineering time for a migration project.
There isn’t one to plan for. The test runs in parallel with basically zero lift on your end.
How do we know this will perform better?
You’ll see it before you decide anything. The test window shows real, incremental lift on your own catalog, not a case study from someone else’s account.
Feed enrichment got you here. A more comprehensive system gets you further, especially heading into the next big shopping window. Trade up to Optiversal and let your feed do more of the work.
Free audit. Measured lift before you switch.
