Everything you need to win AI search.

With the new Hub-and-Spoke model, you take one theme, campaign, or shopper moment and turn it into a set of connected “spoke” pages. Instead of a single page for “holiday gifts” or one landing page for “summer essentials,” you build a complete experience around how people actually shop.

Optiversal agents identify campaign opportunities, suggest the hub-and-spoke structure, and recommend the pages to create — so your team edits the strategy in bulk instead of reviewing every page one by one, then publishes in one click. The content is built for AI search and conversational discovery, but works just as well across email, social, ads, affiliate, and seasonal marketing.

Shoppers want more guidance when they buy, especially when comparing options or shopping for someone else. That’s one reason discovery is shifting to LLMs like ChatGPT, where shoppers ask in plain language and keep refining based on what matters to them.

With Conversational Filters, Optiversal brings that guided experience to your site. Instead of a blank search bar or a long list of rigid filters, it suggests the next best question to ask about a product — reducing friction and increasing purchase confidence.

The Seasonal Calendar lets you upload the key moments your team cares about all year — major holidays, retail events, promotional windows, product launches, or emerging micro-moments like Summerween. Once those dates are in Optiversal, our content strategy agents use them to recommend relevant hub-and-spoke campaigns before your team plans every asset by hand, so you react to trends as they happen instead of missing the moment.

You can set when pages go live or stay hidden, and have recurring moments automatically resurface at the same time next year. Both the Hub-and-Spoke model and Seasonal Calendar are included for Optiversal customers — a great place to start for holiday planning.